amanda haynes
writer & consultant
UX-focused Copywriting (1 of 7)
In-agency Copywriting at Blueprint Creative Inc.
Project Sample: Sol Caribbean
Challenge
Help people in different Caribbean countries find where to buy Sol's energy services and special offers in their country.
Solution
Write about energy services in clear, concise language in a tone relevant to the audience's territory, local cultural nuances and Sol's core values.
How I Helped
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Collaborated with graphic designers to articulate goals and align on key messages for print ads
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Wrote copy for corporate newsletters across territories
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Worked with account executives to developed key words and messages for updated brand guide
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Wrote copy for a suite of energy products to highlight benefits in simple words
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Wrote press releases, crisis communications in clear relevant terms for print and broadcast
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Write C-Suite speeches for major public events, in line with key messages, brand voice and personal tone of speaker
What I Wrote
Website copy, corporate newsletters, print & digital advertising copy, crisis communications, banner copy, press releases, C-Suite speeches
About Client
Sol Caribbean was one of Blueprint's major clients. The Sol Group is the largest petroleum marketing company in the Caribbean Basin, with operations spanning across 22 countries and 4 languages, each requiring a localised communications approach despite relatively small population sizes. The company is the region's distributor of ExxonMobil,one of the world's largest publicly traded international oil and gas companies.
Team: Blueprint Creative Inc.
Blueprint Project Samples
SOL, PRINT AD
FIRST CITIZENS BANK, CUSTOMER UPDATE
DHL, PRESS RELEASE