amanda haynes
writer & consultant
UX-focused Copywriting (5 of 7)
Data Visualisation
UX Writing & Design for a Social Impact Client
Challenge
The client Operation Triple Threat (O.T.T.) was in a grant application process to secure a new round of funding from a major gift donor. An ongoing challenge in the organisation's work was communicating the value the social impact and value of its programmes to the local and regional arts ecosystem.
Solution
Within the traditional grant proposal, we included evocative visualisations of quantitative data to support their impact strategy.
Role
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Role: Grant Writer
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Other Functions: Graphic design, UX Writing, Research
Results
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To date, the client's grant proposal has passed the approval stage.
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Client felt empowered to communicate organisation's impacting a simple way.
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Created a central document that compiled quantitative and qualitative data to into one easy to use analysis
Execution
"Breaking Down the Numbers: Where will the next generation of Caribbean Artists & Performers Train?"
Making "Breaking Down the Numbers: Where will the next generation of Caribbean Artists & Performers Train?"
Qualitative, quantitative research and first hand accounts from practitioners and educators paint a picture of the local arts ecosystem as talent heavy and uniquely fragile to external threats. I visualised the data about the fight for access to arts education in Barbados & the Caribbean as a child blowing bubbles. The bright colours and whimsical tone maintain a sense of hope - a dream of what the future could be - if these challenges were solved. Rather than including a title on the data visualisation, we gave the image room to breathe. The organisation was free to change the headline according to their target audience.
About Client
Operation Triple Threat: Sing. Dance. Act. (O.T.T.), registered charity #1160 a Barbados-based international leader in performing arts education and training for youth. A legacy partner of entertainment icon Rihanna's Clara Lionel Foundation, the organisation is well-known for its Broadway-licensed productions, high calibre alumni and advocacy to solve the systemic educational, financial and cultural barriers facing young local talent. O.T.T. was founded in 2011 by Barbadian vocalist and music educator, Janelle Headley (B.F.A. Spec. Hons. Music).