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UX-focused Copywriting (6 of 7)

Obia Blog

UX Writing

Challenge

OBIA's key message is that reading is a transformative experience. I had to translate this message into a clear brand voice and communications materials for the blog.

Solution

Describe books in emotive language that tells a story.

How I Helped

  • Wrote the blog's tagline 

  • Developed the tone spectrum for the blog's copy and editorial style

  • Developed new copy for the blog, newsletter, marketing materials and merchandise 

  • Edited copy for clarity and tone 

  • Aligned visual and written narrative to tell stories

What I Wrote

Tagline, blog posts, newsletter copy, website copy

About Obia

Worldwide reports show a declining preference for books as entertainment, despite the unique mind benefits of reading things we enjoy. Reading is often advocated for mandatory (boring) reasons like work or school. OBIA is my personal response to this context, a new book blog that celebrates reading for pleasure.

Obia Project Samples

BRAND TONE SPECTRUM

Obia Tone Spectrum.jpg
Obia Tone Brainstorm.jpg

COPY-DRIVEN BLOG & NEWSLETTER

Blog Headline.png
Blog Post Headline.png
Obia Newsletter No. 1.jpg
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